Loved Frank Ahrens piece in the Washington Post today: “Post Offers Rewards Program”:

The Washington Post is launching a consumer-rewards program — similar to those long employed by credit card companies — designed to help stem sliding circulation and drive readers to its advertisers.

The program, called PostPoints, begins today and will award both subscribers and non-subscribers points that can be redeemed for a variety of products, including food and airline miles.

Those sound like nice treats, but frankly I’d be looking for something a bit more substantial from the paper.  Like, if you earn enough reward points, the Post puts you on a Pulitzer Prize winning investigative team.  Or the Post serializes your upcoming book starting with the Sunday front page.  Or you can become an unnamed senior official speaking on background.  Or Howard Kurtz qoutes you talking about the daunting new 24/7 news cycle.

But why knock it?  Today Extreme Mortman is taking the Post’s lead and offering a Rewards Program for our loyal readers.  Read this blog and we’ll give you a complimentary non-sequitir knock-knock joke.

Today’s offering:

Knock knock.

Who’s there.

Plummeting newspaper subscription rates and advertising revenue.

Plummeting newspaper subscription rates and advertising revenue who?

Plummeting newspaper subscription rates and advertising revenue I just flew in from Los Angeles and boy are my arms tired from the turbulence.

A gift from us to you.  Thanks for reading.