The YouTube Debate
June 11, 2007 at 4:45 pm
Advertising Age previews the upcoming CNN/YouTube debate in South Carolina:
The Time Warner-owned network is expected to make an announcement this week about the format of the first Democratic National Committee-sanctioned debate, asking users to upload their questions to YouTube with the promise that several of them will be put to the candidates that evening.
It’s the latest example of the digitizing of the 2008 elections, where campaigning includes not only YouTube but social-networking sites and even fringe technologies such as Twitter. …
“I don’t want to get hyperbolic about it, but it’s a good first step,” said Pete Snyder, a political pollster turned CEO of New Media Strategies, an Arlington, Va., online-marketing and word-of-mouth firm that recently was acquired by Meredith Corp. “The debate format, period, doesn’t work well. If injecting user-generated content into the mix makes it more lively or connects these politics and brings it down on a level to real people, it’ll work.”
Presidential Election 2008 campaign New Media Strategies YouTube Web 2.008
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