How Much Is An Oscar Worth To A Politician?
Posted by Victoria Reynolds | Posted in 2008 campaign, Al Gore, global warming, Hollywood, Oh! Zone!, Presidential Election | Posted on 27-02-2007
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Apparently, not much. New Media Strategies looked at Web 2.0 buzz surrounding Al Gore’s Academy Award win for best documentary, on global warming.
As of 3 p.m. Monday, ten video clips of Al Gore at the Oscars had been uploaded to YouTube. But none of them had gone viral, meaning no one was e-mailing them around, or received any traction online. A total of only 384 views for all 10 clips.
Gore’s online social networking numbers are a bit a bit better, but not by much. Comparing the numbers for the “Draft Gore” MySpace page and the five largest Gore Facebook groups before the Oscars (1 p.m. Saturday) and after (3 p.m. Monday), we found a bump of 8%. That’s respectable, but the hard numbers are tiny: friends/members increased from 4,649 to 5,019, up 370.
With Web 2.0 dominating politics these days, that might not be enough to launch an Al Gore presidential campaign. Oscars may mean something to the billion TV viewers, but for online activists, it’s less impressive.
Today’s “Reliable Source” column in the Washington Post has more. Click here.