Brand Aid
June 22, 2008 at 8:20 am
If Rep. Tom Davis (R-VA) is quoted in a story talking about Republicans, chances are the word “brand” isn’t far behind. Today’s paper is no exception:
Davis, who is leaving Congress after this year, said McCain has the advantage of being a well-defined brand in the minds of many voters. And he said there is plenty of time left to burnish it.
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