November 4, 2007 at 7:39 am
Here now is the next installment of our new regular series — the Joke Reality Check — in which we put jokes told on the campaign trail or in the media or in the general political discussion through a VIP check-up and washing. We check whether jokes are stolen, poorly-premised, or poorly written or delivered. And we offer strategic advice to improve the attempt. Our first venture was reality checking a Mike Huckabee joke (click here to relieve that glory moment.) Then we reviewed a Mitt Romney zinger. Today, we turn our sights on Barack Obama and his “Saturday Night Live” cameo.
Wrong!
Wrong, wrong, wrong. Wrong!
Barack Obama went the wrong direction last night on “SNL.”
He attacked Hillary Clinton. Not directly, of course, but that was the implied premise.
And he violated –not in a good way — the cardinal rule of politician comedy: Go self-deprecatory, of don’t go at all.
He should have used the guest spot to make fun of himself, not of someone else, even if it was Hillary.
Here’s the model for doing it right.
Nearly twenty years ago today Bruce Babbitt had one of the best cameo appearances ever by a politician/presidential candidate. He was funny, out-of-character, and of course, self-deprecating.
The 10/17/87 transcript from the SNL Transcript vault (it’s lengthy, but it’s worth it):
Dennis Miller: This season, Weekend Update will be following the race for the White House. And who better to cover the last presidential election in the Al Franken Decade than Al Franken himself.
Al Franken: Thanks, Dennis. You know, a lot of people come up to me and say, “Al Franken, why don’t you run for President?” Well, I’d like to be President, I think I’d be a great one. Perhaps one of the greatest in our nation’s history. But I don’t want to submit myself to the intrusive scrutiny characteristic of today’s presidential politics. For example, I’d have to give up adultery. Yes, this is the year of the damaging disclosure. Of course, Gary Hart for womanizing, Joe Biden for plagierism. But every one of the remaining candidates has some sort of skeleton in his closet, some dark secret, some character flaw just waiting to be uncovered. And who better to do it than me, Al Franken. So tonight, starting alphabetically, I confront former two-term Arizona governor Bruce Babbitt.
[ cut to footage of Al’s interview with Gov. Babbitt ]
Al Franken V/O: I caught up to Gov. Babbitt on a recent stopover in New York.
Gov. Bruce Babbitt: Al, this campaign is about America’s future, how we can control that deficit, the importance of investing in the education of our nation’s children.
Al Franken: Uh-huh. Governor, what about the character issue?
Gov. Bruce Babbitt: What about it?
Al Franken: I’m referring to your long history of going into supermarket express lanes with more than ten items?
Gov. Bruce Babbitt: [ outraged ] Who told you that? The Dukakais campaign?
Al Franken: Well, I don’t want to reveal my sources, but.. yeah.
Gov. Bruce Babbitt: Look, Al, it’s a lie! It just, it just isn’t true!
Al Franken: Well, Governor, you might want to take a look at this. [ holds up tape labeled “Babbitt Express Lane” ]
[ a stunned expression appears on Gov. Babbitt’ face ]
[ cut to slide graphic, SUPER: “Babbitt Express Lane, Please Return To Dukakis Campaign” ]
[ cut to security camera footage of Gov. Babbitt trying to sneak more than ten items into the Express lane at his local supermarket ]
Cashier: Have a nice day. [ to Gov. Babbitt ] I’m sorry sir, this is the express lane. The sign says 10 items or less and you’ve got.. 14 items.
Gov. Bruce Babbitt: Aw, c’mon. Give me a break. The soup is 3 for a dollar. That’s one item.
Cashier: It’s still 12 items, sir.
Gov. Bruce Babbitt: Aw, c’mon… give me a break… I’m running for president. I’m in a hurry.
Cashier: Next please.
[ cut back to Al and Dennis at the Update desk ]
Dennis Miller: Now, Al, how do you think this embarrassing exposure will affect the campaign?
Al Franken: Well, Dennis, it’s already had an effect. The Babbitt damage control team has been meeting around the clock, and the rest of the Dukakis staff has been forved to resign.
Dennis Miller: Now, hold on, Al. I understand from off-camera I’ve been told that Gov. Babbitt is about to make a statement. Let’s go to that, live.
[ cut to live Babbitt press conference footage ]
Gov. Bruce Babbitt: Good evening. It is time that I step up.. and admit.. that in the past I have been guilty of the injudicious use of grocery store express lanes. But I would like to point out.. that on one such occasion.. the cashier actually counted a Kellogg’s snack pack as six items.. [ holds up letter ] ..and I have here a letter from Kellogg’s referring to the snack pack as “an item”. But that’s not the point. I have.. more than once.. taken the shortcut in supermarkets.. and I apologize. Now, some say that I should withdraw from the race. But I say.. Hell no!
[ cut back to Al and Dennis at the Update desk ]
Dennis Miller: Well, Al, thank you for the report.