Blogs Can Be Heard Loudon Clear
July 16, 2007 at 8:52 am
Need more eveidence on how blogs are influencing and changing traditional media?
Look no further than this item in today’s Washington Post:
In Push for Local Readers, Post Unleashes LoudounExtra.com
Sit back and watch the references to blogs and new media accumulate:
The Washington Post Co. today is launching LoudounExtra.com, an aggressive online push into hyperlocal journalism, combining traditional reporters and photographers with bloggers, videographers and extensive databases on schools, businesses and churches …
The effort highlights a problem of major newspapers in the Internet age: the need to balance national reporting with service to Web-savvy local readers …
Washingtonpost.com publisher Caroline Little said LoudounExtra.com takes a different approach to hyperlocal news. “I think that blogging is great, but blogging alone is not a be-all and end-all to drive traffic,” Little said. “Useful information and database information are very important.” …
The information will be searchable and deliverable on a number of platforms, meaning users will be able to download the site’s restaurant guide onto their iPods and use their cellphones to find restaurants open late at night.
Yes, this is not your father’s Washington Post anymore.





















